The available positions are:

• Account Executives – Senior sales account managers with a history of driving revenue in a partner model.   Locations – east coast and west coast
• Sales Engineers –  Drive technical sales in partner model.  Locations—West (2), Central, and East US
• Inside Sales  - Experienced SMB inside sales position located in Utah
• VP of Sales –  5+ years experience managing a sales organization.  Location flexible
• OEM Partner Director – 5+ years experience.  Location flexible

For additional information on the positions email Shane Eliason at seliason@matrix42.com

In this report, SageCreek Managing Partner Greg Butterfield provides a detailed synopsis of the Hedgehog concept in Good to Great, a business book by Jim Collins. This report gives companies input on how to find their own “hedgehog” – the thing they are best in the world at and that they are passionate about.

SC Magazine Applauds Venafi’s Encryption Director

Venafi Encryption Director Applauded for Encryption Policy Management by SC Magazine

-”If you need to focus on encryption, this is your best bet.”- Peter Stephenson, Policy Management Group Test, SC Magazine, June 1, 2010

Salt Lake City – August 03, 2010 – Venafi, Inc. (www.venafi.com) the leading provider of automated encryption management solutions—including certificate management and enterprise key lifecycle management—was recently acknowledged for its industry leadership in Policy Management by SC Magazine.

The review underscores the unique role Venafi plays in providing centralized management of encryption technologies across the enterprise. In particular, it highlights the company’s ability to provide a platform for policy-based management of encryption certificates and related private keys–a capability not available from any other security or management vendor today.

“An all in one tool, Venafi Encryption Director handles a problem that can plague many enterprises and cause many security risks,” SC Magazine’s review by Peter Stephenson says. The review concludes, “If you need to focus on encryption, this is your best bet.”

While Symantec, with its recent acquisition of PGP, and other security vendors have acknowledged the market, Venafi pioneered the use of IT automation methodologies to manage X.509 certificates and asymmetric keys years ago, and is the leader in SSL certificate management. In fact, Gartner recently named Venafi a Cool Vendor in Data and Infrastructure Protection. Venafi has the only encryption management platform that manages encryption agnostically across the majority of operating environments and encryption types, based on organization-defined policies.

“Encryption is growing, but few have focused on the tremendous growth in certificate-based encryption. Organizations have deployed thousands and tens of thousands of certificates to enable server and device authentication from multiple CAs,” said Trell Rohovit, President and CEO of Venafi. “Our large enterprise customers report between 20 and 50 percent year-over-year growth in the number of certificates that require management. Cloud-based computing is also driving the rapid increase in certificate deployments. Everything that connects to the network requires authentication and authorization, which helps explain the explosion of certificate inventories. This is what’s driving our business.”

Unlike a user’s web browser that provides a warning about an expired certificate, enterprise systems don’t distinguish where the certificate came from and provide no warning messages when there is a failure. If there is a problem with the certificate or related keys, the systems or applications may cease to function. Business-critical operations come to halt, which poses enormous risk for organizations.

“Without policy-based management capabilities in place, we believe we will continue to see high-profile outages on mission-critical systems with increasing frequency and cost,” Rohovit continued. “Our holistic approach to SSL certificate and enterprise key management has really begun to catch on, and nowhere is that trend more evident than in customer deployments. Venafi has experienced the largest spike in growth in the company’s history, with enterprise customers at leading organizations across a variety of industries, including some of the world’s largest financial institutions.”

Venafi Encryption Director is a management platform that simplifies the management of encryption technologies across their diverse operating systems and infrastructure environments. Director performs four key processes: continuous encryption discovery, certificate and key monitoring with built-in alerts, automated Certificate Authority (CA) interactions, and application configuration. These help organizations improve operational efficiency, data security and compliance management.

For more information about Gartner’s Cool Vendors selection process, and to receive a copy of the report compliments of Venafi please visit: http://www.venafi.com/Web_Forms/Cool_Request.aspx

About Venafi
Venafi invented systems management for encryption to help organizations simplify the management of encryption technologies across their diverse operating systems. Venafi products automate SSL certificate management and enterprise key lifecycle management processes, including discovery, monitoring, alerts, lifecycle management and automated application configuration. This helps organizations increase data security, reduce downtime and improve operational efficiency. Venafi solutions are used to manage mission-critical encryption systems at some of the world’s most prestigious organizations in industries, including financial services, insurance, high tech, telecommunications, government, airline, aerospace, healthcare, food services and retail. For more information, visit www.venafi.com.

Start-Ups Look To Disrupt Stodgy PC Management Space

By Scott Denne

Fearing what may lurk on the next Web site or in millions of free downloads, companies have always imposed strict limits on what employees can do on their computers. Now several start-ups are using new technologies to give employees more freedom, without sacrificing security.

“There hasn’t been much innovation in that space in a while, but the pain point is significant,” said Peter Bell, a general partner with Highland Capital Partners. “The cost issues and security issues are only becoming worse.”

Highland and many other firms are backing at least half a dozen start-ups that are taking on a big challenge – trying to upend the handful of vendors that have dominated PC management for decades. The start-ups are not only competing with each other but with incumbents such as Microsoft Corp., Altiris (now part of Symantec Corp.), LANDesk Software Inc. and Hewlett-Packard Co.

The payoff, however, could be large – research firm Gartner estimates the PC management market will generate over $2 billion in annual sales this year.

Most of the incumbents sell products that manage corporate computers by putting an agent on each one of them that enables an IT department to blast out software updates, security configuration changes, and access restrictions on computers across the company. But this approach usually puts limitation on the employee, such as what Web sites they can visit and what software they can download, and is ineffective in managing people who work out of the office on their own laptops.

Though there’s nuances to each product, most of the small companies in this sector are either providing a subscription service with a lower price tag and ability to incorporate mobile workers in the platform, or selling virtual desktop technologies that enable customers to get a better handle on management by storing all their desktops inside the data center.

Here’s a sampling of start-ups and small companies trying to change this sector:

Fiberlink Communications Corp. is a 17-year old company that three years ago switched its business model from providing remote network connections to building a subscription-based service that enables companies to monitor remote laptops to ensure they’re in compliance with corporate policies. Investors include Edison Venture Fund, Goldman Sachs & Co. and Technology Crossover Ventures.

Moka5 Inc. was born out of Stanford’s computer science department. Its early goal was to bring desktop virtualization to the common man, but it proved too early for that. Now it sells its technology to companies who have a large mobile workforce that don’t want to carry a corporate and a personal laptop on business trips. Highland Capital Partners, Khosla Ventures and NGEN Partners are among its investors.

Neocleus Inc. is bringing the mantra “if you can’t beat them, join them” to the desktop virtualization market. Rather than building a PC management platform around its virtual desktops, like many other start-ups in the sector are doing, it plans to license its technology to the incumbents in the management sector so they can incorporate it into current offerings- and better fend off the threat from the other companies on this list. Battery Ventures and Gemini Israel Funds are investors.

RingCube Technologies Inc. was one of the first companies selling desktops that could move from computer to computer, either over the web or stored in a USB device. RingCube is backed by Mohr Davidow Ventures and New Enterprise Associates.

Unidesk Corp. doesn’t sell any virtualization technologies, as it believes that companies will buy desktop virtualization from multiple vendors, much in the same way they buy PCs today. They need someone to manage all those hosted desktops, and that’s the role Unidesk hopes to play. Matrix Partners and North Bridge Venture Partners are among the investors.

Viewfinity Inc. is selling a subscription service geared towards smaller companies that don’t have the means to buy and run a traditional PC management suite. Since the service runs over the Internet, it easily pulls mobile workers under its umbrella- something that’s difficult from the traditional on-premise vendors to accomplish. Investors include Giza Venture Capital, JK&B Capital and Longworth Venture Partners.

Virtual Computer Inc. is banking on security being a defining factor in the desktop virtualization market. The company has designed a method of separating different software components on a computer in a way that they never interact with each other, limiting the spread of malware across individual machines and the corporate network. Citrix Systems, Flybridge Capital Partners and Highland Capital Partners have invested in Virtual Computer.

Wanova Inc. pares down an operating system to the base components so a company can implement its security and other settings on a single image, then share that image with everyone in the company, letting individual employees fill in the rest. That limits the number of desktops a company has to manage and reduces storage cost since all desktops share the same basic core that only has to be saved once, rather than once for each employee. Investors include Carmel Ventures, Greylock Partners and Opus Capital Partners.

SALT LAKE CITY, Utah — July 9, 2010 — Central Logic, Inc., the healthcare industry’s leading provider of innovative patient flow software and consultative expertise, today announced it has expanded its senior management team with the appointment of seasoned technology executive Mike Samuelian to the new position of vice president of sales. The addition of Samuelian, which coincides with Central Logic’s dynamic growth over the past 18 months, enables the company to rapidly broaden its strategic sales efforts and related operations within patient transfer centers, and further penetrate new and existing market segments with its highly-regarded solutions portfolio.

In this newly-created role, Samuelian will oversee all of Central Logic’s sales and business development initiatives, and build out the company’s sales infrastructure to drive customer acquisition and retention programs. Additionally, other responsibilities include the hiring, recruitment, and management of sales professionals; inside sales development; the oversight of sales logistics; and the negotiation and establishment of long-term strategic partnerships and alliances with complementary enterprises. Samuelian reports directly to Darin Vercillo, MD, co-founder and chief executive officer of Central Logic, and a practicing physician.

“Given Central Logic’s rapid growth, and its critical need to effectively develop and serve an expanding base of distinguished customers, we felt we needed to bring in a successful, highly-experienced executive who can build a world-class sales organization and add significant value to Central Logic’s senior management team,” said Vercillo. “Mike possesses the experience, leadership, and knowledge to manage the company’s anticipated growth, and to take the company’s sales initiatives to another level of sophistication and results. Moreover, Mike’s background is ideally suited to extend the impact and reach of Central Logic’s patient flow platform. His leadership experience with early-stage technology concerns, such as Altiris, combined with his proven track record in designing high-caliber sales organizations, will be invaluable to Central Logic going forward.”

“With an industry-leading suite of products, and deployments in many of the nation’s leading hospitals and healthcare systems, the company is in a position to significantly improve patient flow efficiency,” said Samuelian. “This is an exciting time to be joining Central Logic, and I look forward to contributing my sales and business development expertise to help the company achieve its ambitious business objectives.”

Prior to joining Central Logic, Samuelian was vice president of sales at Symantec Corporation, which acquired his former employer, Altiris Corporation, in 2007. During his seven-year tenure at Altiris as vice president of sales and strategic alliances, Samuelian grew revenues from $3 million in 1999 to $247 million in 2006 by building a global sales organization, opening major sales offices throughout North America, and developing and expanding a reseller and systems integrator channel that generated significant revenue to the corporation.

Previously, Samuelian served as director of strategic alliances at Legato Corporation, which purchased his employer, Vinca Corporation. While at Vinca, he managed the company’s international sales activities, including identifying and recruiting a global network of resellers and systems integrators, and forging strategic relationships with larger server manufacturers such as Compaq, Dell, HP, and IBM. Additionally, he was vice president of Western regional sales at Jostens Learning Corporation, and held multiple sales roles with Wicat Systems.

Samuelian attended Brigham Young University, where he studied business administration. Currently, he serves on the board of directors of YouthLinc, a Salt Lake City-based non-profit organization which creates life-long humanitarians.

ALPINE, UT – July 6, 2010 – Txtwire Technologies, which boasts more than 1 million unique users and is the innovation leader in SMS/text mobile marketing and emergency alerts, has engaged SageCreek Partners to solidify its market position and create the foundation for the company’s next phase of high growth. SageCreek Partners is a consulting company that helps companies achieve and accelerate their strongest possible go-to-market and business strategy goals.

In the past several years, Txtwire has achieved strong leadership in mass SMS communications; however, the company recognizes the need to be highly strategic in preparing to meet its ultimate goals.

“With SageCreek, we now have access to a team who has built great companies before, is building them now, and will help Txtwire strategically become the market leader in mobile marketing and mass SMS communications,” said Doug Moss, Txtwire CEO. “Now we are able to focus all our energies on extending our platform to new verticals while also growing in our existing core markets of mobile marketing, mass SMS communications and emergency alerts.”

“Txtwire has created a very interesting platform that presents an ideal opportunity for a highly aggressive growth strategy,” said Brad Jaehne, Managing Director for SageCreek. “We look forward to working closely with this outstanding company during its next phase of growth.”

Brad Jaehne is one of the newest additions to SageCreek’s senior management team, with background as a CEO, entrepreneur, Fortune Global 500 executive, and management consultant. Prior to SageCreek, he was CEO/Managing Partner of Madison River Partners, serving clients in the software, wireless and financial services verticals. He also served as CEO of Fuse Mobile, a venture-backed wireless startup that he led from creation through venture funding, to 20M in annual revenue and successful exit in 2008. As T-Mobile’s first employee in California, he established that region and ultimately served as an Executive Director at Deutsche Telekom (T-Mobile USA) where he ran a business unit with 2,000 employees and annual revenue in excess of 500M.

As a leader in the mobile SMS marketing space, Txtwire is working to capture and solidify its role as the singular leader in mass SMS communication and as a preferred medium for emergency communications.

As a component of its mentor capital services, SageCreek has recently developed a library of business resource reports in the Advice and Library sections of its website at www.sagecreekpartners.com. Readers can also follow SageCreek on Twitter at @sagecreekpartnr.

About Txtwire
Txtwire Technologies, in Idaho Falls, is the market leader in subscription based text messaging. By understanding the factors that affect how we live, work, play and travel Txtwire helps customers achieve critical goals through text-based communications. Txtwire’s vision is to create stronger business relationships, expand social networks, connect communities and improve public safety. For more information about Txtwire visit www.Txtwire.com or call 1-877-652-0030.

About SageCreek Partners
SageCreek Partners is creating and driving a new category of service: Mentor Capital. Working as a companion to technology companies and their investment partners and boards, SageCreek Partners is comprised of seasoned executives in the U.S. and EMEA.

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