SageCreek Partners Prepares Key2SafeDriving for Industry Launch

Monday, February 01, 2010 8:02AM

-Operations, financial and go-to-market strategy essential to “mentor capital” relationship with Safe Driving Systems-

SALT LAKE CITY –February 1, 2010 –SageCreek Partners, a consulting company that provides mentor capital for growing companies, has partnered with Safe Driving Systems in preparation for its national launch. Safe Driving Systems provides a patented solution to prevent cellphone related distractions. The Key2SafeDriving™ system routes calls to voicemail when the user is driving and prevents outgoing calls and texts to anyone but 911 or numbers such as the home or a parent.

Each year, 21 percent of fatal car crashes involving teenagers between the ages of 16 and 19 were the result of cell phone usage. This result is expected to grow as much as 4 percent every year. By implementing K2SD, drivers significantly reduce the risk of injuries and fatalities distracted driving can cause.

“Our technology is saving lives while providing the peace of mind parents and business owners need,” said Mike Fahnert, Safe Driving Sytems CEO. “We’ve spent more than a year preparing Key2SafeDriving technology for widespread release to the market. As we prepare for our national launch it is critical not only that our product be rock solid, but also that we have a strong operational, financial and go-to-market strategy in place. The SageCreek model gives us the help of an experienced executive team that has accomplished these goals many times.  Our partnership with SageCreek will get us to market as quickly as possible while protecting our needs to stay within the limits of our start-up company funds.”

“We are extremely pleased to work with Safe Driving Systems,” said Russ Warner, Managing Director of SageCreek. “The product will save lives and is urgently needed in today’s market.  It answers a critical and pervasive cultural need, which makes this an ideal company for SageCreek Partners to represent.”

For more information about SageCreek Partners, please visit www.sagecreekpartners.com or follow us on Twitter at http://twitter.com/SageCreekPartnr.

About Safe Driving Systems

Founded in 2009, Safe Driving Systems^TM is leading the charge for technology based solutions to reduce cell phone related driving distractions. Safe Driving System’s flagship product, Key2SafeDriving^TM (K2SD), is an easy to install, cost effective, profile-driven system for limiting cell phone usage while driving. K2SD reroutes calls directly to voice mail and sends automated text message responses saying that the driver will respond when they have safely reached their destination.

About SageCreek Partners

SageCreek Partners is creating and driving a new category of service: Mentor Capital. Working as a companion to technology companies and their investment partners and boards, SageCreek Partners is comprised of seasoned executives in the U.S., EMEA and Latin America.

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PR Contacts:

Cheryl Snapp Conner or Matt Stubbs

Snapp Conner PR

801 994-9625

cheryl@snappconner.com or matt@snappconner.com