Of course you need to have more sales to grow your company, but how do you get there? At SageCreek we have years of experience looking at how different companies can expand their routes to market beyond simply hiring more sales people.
While a direct sales force is very important in many companies, expanding revenue is all about leverage. Simply hiring more sales employees is difficult not only from a cash flow perspective, but also limits the rate at which you can expand your business. The ability to enter different geographies and vertical markets beyond your current areas of strength is often best accomplished in models where direct sales is only part of the expansion equation. When we work with companies, we listen to and learn about your unique values. We then work with the executive team to help identify what adjustments they may want to consider in their portfolio, their sales model, and their financial model to be able to look at new routes to market.
We work with management to help build a plan than can leverage an entire ecosystem, not just one company. This is an issue for the entire board and executive team to participate in. Often there must be adjustments in the product features, the sales engagement model, the support model, and even the financial model of the company to be able to truly expand the routes to market. And SageCreek is there to help you leverage our vast network of contacts to make introductions to companies that may be great business partners.
Expanding your routes to market raise barriers to entry for other companies to enter your space. So not only does it help grow the top line, it helps ensure you can grow that top line with a better advantage over your competition.
At SageCreek we have many past examples where we have gone through this process. When you work with us, you benefit from that experience. The expansion of the routes to market via channel, OEM, international, and business partner programs is a key driver in any successful technology company. When done properly, it can add a lot of leverage to the business model and thus add shareholder value.